SEO – Search Engine Optimisation
There are millions of beautiful and interesting websites in the world wide web but no one knows about them. Imagine you have spent a lot of time and money to develop an outstanding website or even an eCommerce website but no one knows about that. If your business depends on the success of your eCommerce website it can be a matter of survival that people find your website in the search engines. Researchers brought up, that about 80% of eCommerce purchases are made from the Top three ranked search results. What ranking does your website have?
SEO or search engine optimisation is one of those buzz words that float around that are really hard to pin point down to a certain set of skills. For us SEO is a way to grow your business and goes way beyond simple Google Adwords campaigns and keyword optimisation. We know that a Google campaign can drive a lot of customers to your site but who cares if none of them are buying your goods.
SEO is making sure you understand your customers, making sure you attract the right customers for your business and making sure those customers get what they expect. SEO for us is so much more than Google, but it often starts there. Of course we will help you optimise your keywords and help you minimise your customer acquisition costs but we also help you maximise your conversion rate. We will help you find the right way of introducing new products to your customers or to expand in markets you currently can’t reach. We have many years of experience in running online businesses so we don’t just repeat what someone else is teaching in a course, you will get high quality advice based on actual experience.
SEO – from Wellington – for Wellington
SEO is nowadays advertised everywhere and everyone is an SEO expert. We are not an SEO expert, we are helping you grow your business, SEO is part of that but we will look far further than normal search engine optimisation would. We help you analyse your business and help you position yourself in the market that is best suited for you. Because we know a great deal about software development and different eCommerce platforms we can also help you implement simple but effective measures to increase your visibility online. We may be able to spend some time with your in-house development team and explain them key principles of SEO from a software development point of view. We can also help you monitor your online visibility and run monthly reports on how your efforts work out and where you position yourself against your competition.
For us SEO is not a buzz word, it is a tool to position you in the market you want to be in the most effective way and it doesn’t matter if you need SEO for Wellington, New Zealand or for the whole world.