Context
The Level was created to provide clear, non-judgemental information, but needed a platform that could make complex content accessible and usable.
The Level is designed to support people to better understand their drug use and make informed decisions. This includes people using substances, as well as their friends and whānau.
A key challenge was how to present accurate, evidence-based information in a way that is approachable and easy to understand. Language in this space can be technical or clinical, while the people using the site may be more familiar with everyday or slang terms.
The platform also needed to handle a large amount of structured information, particularly within the drug index, while keeping content readable and easy to navigate.
At its core, the site needed to support people in real situations, making it easier to find relevant information and apply it in practice.